- Wine in a can… will it catch on?
The French can be a bit snobby about wine, it must be sold in a bottle with a proper cork.
A new company has been set up with a new idea, to
sell wine in tin cans....they hope to revolutionise wine consumption
in France by selling produce from quality-assured vineyards – in tin
cans.
While tinned wine is nothing new – there is a roaring trade of canned
Australian wine in Japan, while in Germany some 60 million units are
sold every year – but this is a pretty risky business venture, trying to
convince the French to drink wine from cans.
Only a tiny fraction of French wine (less than 1 percent of the domestic market) is currently sold in tins. None of these products carry the prestigious AOC (Appelation d’Origine Controlée, or Controlled Designation of Origin) label.
Wines are only designated AOC – a label that is internationally-recognised – if they are conform to the most rigorous standards.
It is hoped that this quality assurance will convince domestic consumers, and especially the young, to move away from the convenience of beer and spirits, which have been eroding wine consumption in France.
However, wine marketing specialists are was not convinced that the French will turn away from their traditional corked bottles. They believe that cans may work in some cases, such as for picnics or in train buffet cars, but mostly this is just a gimmick.
Only a tiny fraction of French wine (less than 1 percent of the domestic market) is currently sold in tins. None of these products carry the prestigious AOC (Appelation d’Origine Controlée, or Controlled Designation of Origin) label.
Wines are only designated AOC – a label that is internationally-recognised – if they are conform to the most rigorous standards.
It is hoped that this quality assurance will convince domestic consumers, and especially the young, to move away from the convenience of beer and spirits, which have been eroding wine consumption in France.
However, wine marketing specialists are was not convinced that the French will turn away from their traditional corked bottles. They believe that cans may work in some cases, such as for picnics or in train buffet cars, but mostly this is just a gimmick.
No comments:
Post a Comment